Marketing campaigns are complicated. Do you choose the social-media route or do a viral video? Maybe you need to go to a trade show, and run a print campaign. With so many moving parts, it’s easy to lose track of what’s going on, and harder to see what’s working and what’s not.

Good campaign management decides whether your campaign is a success. Even with a huge budget and a great idea, your marketing campaign still needs effective planning, implementation, and monitoring to keep it on track. Good campaign management can help you organize complex operations, target customers, and reach your business goals.

By the end of this course, you’ll be able to:

• Identify the benefits of effective campaign management
• Recognize the tools and skills needed to execute a successful campaign
• Perform the necessary steps to build an overview of your campaign

Why take this course?

Whether you’re a marketing executive, marketing manager, or senior leader, this course can help you steer your campaign successfully. It’ll help you recognize the benefits of campaign management and the tools you’ll need. You’ll also see how to take steps to build a clear overview of your next campaign.

10 mins | SCORM | Development Plan