If you’re a marketing executive or manager, you’ll be familiar with the phrase “Content is king.” You’ll also be familiar with the latest trends when it comes to online communities. Brands are eager to get their content seen on big social media platforms, but this is no easy task. One way that businesses can generate traffic and engagement is by building content communities, and that’s what this course is all about.

Businesses can enjoy numerous advantages from establishing a strong content community online. It can turn your customers into brand ambassadors, and can help you conduct research and gain feedback about your products and services. It’s a strategy that must be implemented carefully, though – especially when it comes to curating content for your community to promote.

By the end of this course, you’ll be able to:

• Describe why content communities have become an important aspect of marketing
• Compare the benefits of different platforms with regard to reaching your target audience
• Formulate a strategy to grow your online community

Why take this course?

Content may be king, but even if you publish great content on your website or social media channels, you can’t expect it to reach a wide audience without a little push. You could hire an influencer to endorse your product or business – if you’ve got the budget for that. Or you could pay to promote your posts. Another way to extend your reach is to create an online community across multiple social media platforms, and engage that audience with content they’ll want to share and promote.

10 mins | SCORM | Development Plan