Catching someone’s attention is tricky. Sometimes, it’s easier to press delete than open that marketing email. In an ideal world, customers would look forward to engaging with your marketing. They’d want to stay in touch, read, share, and interact with all your brand has to offer. Luckily, with content marketing, you can make that goal a reality.

Content marketing is relevant and consistent marketing that adds value to your customers’ lives. Effective inbound content marketing can help your campaign increase sales, build brand awareness, and boost audience engagement. You’ll need a great content marketing strategy, and this course will show you how to create one.

By the end of this course, you’ll be able to:

• Identify the benefits of content marketing
• Recognize how high-value content engages customers
• Create your own content marketing strategy

Why take this course?

Content marketing is a great way to reach out to customers. Whether you’re a marketing executive, marketing manager, or a senior leader, this course is ideal. You’ll explore the benefits of content marketing, discover how valuable content can boost customer interaction, and learn how to create your own content marketing strategy.

10 mins | SCORM | Development Plan