Imagine this scenario: a brilliant copywriter sits down to compose a synopsis for a training course. They type a quick 30-word description of what the training needs to cover. Then they click a button – and hey presto, their computer generates a 500-word document..

It might not have advanced to the highest levels of sophistication – yet – but this is pretty much how AI copywriting software works… and that’s what this course is all about. Was it written by a human or a robot? Well, that would be telling. AI-powered copy is already a part of the media landscape – from landing pages to blog posts, and from press releases to digital ads. It’s time to find out how AI copywriting tools work, and how they can be useful to you and your organization.

By the end of this course, you’ll be able to:

• Describe the benefits of using AI-powered copywriting tools to help create content
• Debate the limitations of AI-powered copywriting tools
• Question which AI-powered copywriting tool would be suitable for your needs

Why take this course?

AI-powered copywriting tools might not be sophisticated enough to produce extended pieces of flawless content, but they do have much to offer. If marketing executives and managers (and the copywriters working for them) are smart about using these new tools, they stand to benefit in terms of time saved and inspiration gained.

10 mins | SCORM | Development Plan