Marketing Skills Mastery

The Power of User-Generated Content (MSM09)

When you take a picture showing off a prized possession like a new car, a handbag, a pair of shoes – whatever it might be – and you share that image online, what you’re doing is publishing “user-generated content” (UGC). Content like this is highly valuable to businesses and brands, especially considering they don’t generally have to pay for it!

This course is all about UGC. We’ll explore the different forms it takes – from public reviews to posts on social-media profiles – and we’ll discover how marketers can best take advantage of UGC to increase brand awareness and customer engagement.

By the end of this course, you’ll be able to:

• Describe the different types of UGC that can benefit (or damage) a business or brand
• Explain why UGC can have a powerful impact as a promotional tool
• Devise a plan for how you can leverage UGC to connect with your audience

Why take this course?

UGC is voluntarily created and shared by users or fans of a brand, product, or service. When it’s positive, it equates to free promotion. Businesses need to monitor how individuals are referring to (and engaging with) their brand, whether it be on social media platforms or any other forum. You can even invite and encourage your consumers to create content according to your needs.

10 mins | SCORM | Development Plan

  • The Power of User-Generated Content
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever