Online Social Presence

Building your Personal Brand (OSP02)

Think of any successful company and you’ll likely know their logo, tagline and, more importantly, what they stand for. Businesses have become very skilled in branding themselves to make their values and expertise clear. We all know how powerful great corporate branding can be. But these days, sitting under the umbrella of a corporate brand just isn’t enough; you need a personal brand, too.

Whether you’re aware of it or not, you already have a personal brand. It’s the values, expertise, and qualities you project to the world. You are your brand. Conscious personal branding means you can tell your story your way, making sure that potential employees and clients see you how you want to be seen.

By the end of this course, you’ll be able to:

• Define the values, expertise, and qualities at the core of your personal brand
• Recognize the brand-building opportunities available to you
• Use digital and offline strategies to start telling your story your way

Why take this course?

Personal branding matters to everyone. This course is recommended to anyone who wants to use personal brand building to stand out and succeed, whatever their current role. You’ll gain an understanding of the crucial importance of personal branding, and benefit from strategies and tools to start creating your own powerful brand.

5 mins | SCORM | Takeaway Tasks, Development Plan

  • Building Your Personal Brand
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever