Making a sale can be tough. Sometimes, to be successful you need access to every sales technique in the book. Of course, it helps if you have a great product. But when you’re trying to sell that product to a customer, it doesn’t look good if they know more about it than you do.

That’s when good product knowledge can help. With good product knowledge, you’ll understand the items you’re selling, what they can do for your customer, and even what their limitations are. Know your products inside out, and you’ll be able to sell with confidence and answer any questions your customers may have.

By the end of this course, you’ll be able to:

• Recognize the benefits of good product knowledge
• Explain how to improve your product knowledge
• Use product knowledge to boost sales

Why take this course?

If you work in retail, then this course is for you. It’ll give you the lowdown on good product knowledge, show how it can benefit you as a retail employee, and explain how to develop it further if necessary. And, once developed, you’ll find out how to use your product knowledge to boost sales.

15 mins | SCORM | Takeaway Tasks